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→We partnered with [cafeteria] to validate category expansion ideas. The Roller Rabbit brand tables delivered fast, directional insights that helped us pressure-test assumptions and move quickly.
The clarity we gained shaped both our in-store and social strategies—saving us time, tightening decisions, and avoiding costly missteps in product development and merch.
Carolyn Phillips // CMO
[cafeteria] helped us identify beauty packaging that users really want.
This saved us money in choosing the proper tooling, probably ~$100k. We got actionable insights from over 250 users in 2 weeks. This was real R&D validation for us.
pre-launch beauty // beauty investor
Teens Want Baggy Jeans and Levi’s
Cafeteria’s “Next Gen Spenders Report” sheds light on the denim fits and brands capturing young consumers’ attention.
2025-05-09 // SJ Denim
Prioritizing Performance, Gen Z Consumers Name CeraVe, E.l.f. And Rare Beauty Products As Favorites
CeraVe, E.l.f. Cosmetics and Rare Beauty are behind the products that gen Z shoppers mention most in conversations on consumer insights app Cafeteria as young beauty consumers prioritize product efficacy and purchase across price points.
2025-11-17 // Beauty Independent
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you’re spending $100 on new clothes, what 3 brands are in your haul?
Teens are talking about 1,913 brands right now. For spending $100, the most frequently mentioned brands include Nike, Adidas, Brandy Melville, H&M, Garage, Lululemon, Aritzia, and PacSun.
Here are the top charts by gender.
tagged in ranks & counts
“If I had $100, I’d hit up H&M for basics, then splurge on one statement piece from Urban Outfitters, and finish it off with some funky socks from Uniqlo. Gotta mix the essentials with something that pops!”
“Definitely going for Nike for some fresh kicks, then probably PacSun for a cool graphic tee, and I’d save the rest for a thrift store find—because you never know what gems you’ll get!”
“I discover new music mostly from TikTok. Yeah, TikTok definitely influences new music, especially the older songs, which is shocking. But like, older songs that my mom or my grandparents used to listen to will come back around on TikTok and it'll introduce me to the older music.”
“I’m grabbing a hoodie from Champion, some jeans from Levi’s, and then I’m heading straight to Zara for accessories. $100 goes fast, but you gotta make it count!”
“Um, Hannah Sophia Kim, she's like known for her eyelashes, and she does these special extension ones. And I've never used fake eyelashes, but she really is selling it for me because she makes videos of how easy it is in real time. And they look so good always at the end, so I'm excited to try them.”
“I love Lululemon because of how weightless and breathable it is. Alo is great, it's just very chic. I love the logo, I guess. And then third would be Nike just because of how... I don't know, it's just a sportswear brand, it's like classic.”
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